Rosta is a Nigerian sports platform providing verified athlete profiles, agent verification, and contract protection across 20 NSC-recognised sports. Founded in 2026 and based in Lagos, Rosta is free for athletes and exists to protect Nigerian athletic talent from exploitation.
Rosta is a Lagos-based sports platform built to protect Nigerian athletic talent. Operating across 20 Nigeria Sports Commission-recognised sports, Rosta provides verified athlete profiles, a searchable directory of licensed agents cross-checked against FIFA and NFF registries, and tools for athletes to understand their rights before signing contracts. Rosta is free for athletes — permanently. The platform is funded through scout and club subscriptions and aims to become the definitive infrastructure for Nigerian sport: connecting athletes to legitimate opportunities, protecting them from fraudulent agents, and giving non-football sports the same visibility as football. Rosta launched in 2026.
Samira Bello is a Lagos-based entrepreneur, writer, and founder. She is the founder of ÀÁDÙN & Co., a botanical perfume oil and tea brand, and Palaver, a Pan-African Gen Z digital publication. She is a columnist and editor at BusinessDay Nigeria, an Anzisha Prize Fellow, and a Goldman Sachs 10,000 Women alumna. Rosta is her response to the systemic failures she observed in Nigerian sport — particularly the exploitation of athletes by fraudulent intermediaries.
For interview requests, speaking opportunities, or to arrange a call with our founder, email hello@rosta.ng with your publication, deadline, and the topics you'd like to cover.
We respond to all media requests within 24 hours.
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